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MBA - Digital Marketing Support Project x Mindbridge

HEC-DGTMTKG
Closed
Main contact
HubSpot Education Partner Program
HubSpot Education Partner Program
Cambridge, Massachusetts, United States
Axel Tasciyan
Axel Tasciyan
Digital Marketing Associate Teacher & CMO
3
Timeline
  • October 5, 2020
    Experience start
  • October 12, 2020
    Project Scope Meeting
  • October 26, 2020
    First review
  • November 10, 2020
    Second review
  • November 30, 2020
    Third review
  • December 2, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Marketing strategy
Skills
digital marketing business services data analysis
Learner goals and capabilities

Student have to work on a real business digital marketing issue.

18 hours of class to support their endeavor.

  • Understand a business opportunity in the digital era
  • Build and refine unique selling points
  • Define goals short and medium terms
  • Build buyer persona
  • Conduct an audit on the website relevance to the presona ( contentze )
  • Build a digital strategy and online presence
  • Build home page and website pages mockups
  • Build landing page using HubSpot Landing Page
  • Build forms and workflow automation using HubSpot Landing and workflows
  • Build social media calendar and engagements strategies
  • Produce content pieces when relevant using mainstream tools such as canvas or their cellphones
  • Explore Google Analytics, and produce relevant insights
  • Google Ads Certification : review campaign performance (analytics)
  • Facebook ads : review campaign performance

Learners

Learners
Graduate
Any level
34 learners
Project
10 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Based on the above a comprehensive report with recommended course of action, including persona creation, content calendar, keywords list, audience building, landing pages (if granted access to), worklfows and ads performance insights

Project timeline
  • October 5, 2020
    Experience start
  • October 12, 2020
    Project Scope Meeting
  • October 26, 2020
    First review
  • November 10, 2020
    Second review
  • November 30, 2020
    Third review
  • December 2, 2020
    Experience end

Project examples

  • Digital presence audit : delivrable = reports and key recommendations
  • Google analytics report analysis and recommendation about course of action
  • Build email automation campaign
  • Segment customer base
  • Build Buyer Persona
  • Build keywords lists
  • Build content calendar
  • Review ads words campaign performance
  • Review facebook ads campaign performance
Linked templates
User Case Study Creation Analyzing Industry Data View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Make sure that expectations are aligned between students & company & instructor
  • Q2 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q3 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q4 - Checkbox
    Understand that student are in a process of learning, and are not substitute for a dedicated marketing team and or agency.