Examples include but are not limited to:

• Competitive analysis to identify your unique value proposition. Review your competitors. Interview customers or people similar to your customers. Illustrate your competitive differentiation with a perceptual map.
• Marketing strategy review: Providing recommendations on methods you can use to leverage and improve your marketing strategy, based on your organization's budget and objectives.
• Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
• Social Media: An analysis of how to leverage social media channels to reach different customer groups and create a cult following.
• Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
• Developing an integrated online/offline communication strategy